I was working in a wine shop when they introduced '3 for 2' offers. Coincidentally, they put the prices for those bottles up by a third as they did so... đŸ™„
...on goods packaged in smaller quantity. Ever notice how a triple roll of loo paper is the same size as a regular roll 10 years ago? Or a 1.1 kg can of coffee is now 891 grams (or less)?
I was working in a wine shop when they introduced '3 for 2' offers. Coincidentally, they put the prices for those bottles up by a third as they did so... đŸ™„
...on goods packaged in smaller quantity. Ever notice how a triple roll of loo paper is the same size as a regular roll 10 years ago? Or a 1.1 kg can of coffee is now 891 grams (or less)?
Shrinkflation