Good time of day, humans!
ICYMI, a few weeks ago it was admitted once again:
[NYP] Marketing firm admits using your own phone to listen in on your conversations
It can possibly lead to unexpected results though.
Things humans (and rodents) talk about aren’t always things they want to buy. Also, some keywords are hopelessly overbought.
Here’s a story. In early 2010s I used to have a side hustle troubleshooting websites built using certain then-popular content management system. Because of it, I was visiting lots of small sites, often devoted to quite specific subjects, and kept adblock off most of the time. One day, some guy asked me to take a look at his kayak site; for some reason, instead of giving a link he told me the name of the site. No problem, I looked it up using Google…
Little did I know that for the next three months or so, almost every ad presented to me by Google would be about kayaks one way or another. Thousands of impressions were wasted because of one search query.
Similarly, not everyone saying «crap!» is interested in fertilizer.
These days, unlike talk, crap can be expensive.
The profiling is really the problem.. we are all being put in socia economic boxes and then certain offers, jobs and such are just not shown to some ...
A researcher at Stanford doing research on facial recognition found that darker complexions will not get the same opportunities.
This goes much deeper than "just" the unacceptable breach of privacy....
Divide and conquer...
Crap is right!!
Thanks Rat!